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商務(wù)人員成功談判實例選摘(八)

天下 分享 時間: 瀏覽:0

  商務(wù)談判技巧在任何合作場合都能用得到,談判的水平直接決定成本或者收益,以下是小編給大家整理的商務(wù)人員成功談判實例選摘(八),希望可以幫到大家

  robert說明pacer在行銷與技術(shù)上的基礎(chǔ)后,終于取信了mark, 也為此談判邁開成功的第一步。在談判傭金魚合約期限這類議題之前,robert想先確定一些條件,包括獨(dú)家代理權(quán)與botany bay所能提供的協(xié)助。你知道robert運(yùn)用了哪些技巧,才不會讓mark以此作條件來威脅pacer讓步?我們看看robert怎么說:

  m: mr. liu, what kinds of sales do you think you could get?

  r: well, to begin with, we'd have to insist on sole agency in taiwan. we believe we could spike(激增) sales by 30% to 40% in the first year. but certain conditions would have to be met.

  m: what kinds of conditions?

  r: we'd need your full technical and marketing support.

  m: could you explain what you mean by that?

  r: we'd like you to give training to our technical staff; we'd also like you to pay a fee for after-sales service.

  m: it's no problem with the training. as for service support, we usually pay a yearly fee, pegged to(根據(jù))total sales.

  r: sounds ok, if we can come to terms(達(dá)成協(xié)定) on how much is fair. as for marketing support, we would like you to assume 50% of all costs.

  m: we'd prefer 40%. many customers learn about our products through international magazines, trade shows, and so on. we pick up the tab(付款)for that, but you get the sales in taiwan.

  r: we'll think about it, and talk more tomorrow.

  m: fine. we'd like you to tell us about your marketing plans.

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